A Secret You Need To Learn About Your Core Values

I’m a big fan of the importance of having a clear mission and vision for your firm. I find that firm’s who create a clear vision have an advantage over the rest of the industry.

There’s a secret I want to share with you. It’s really a pretty simple one and one that you might just hit your head and say, “Duh, I knew that.”

The secret is……your mission and vision for your firm MUST come from your core values. The question you might want to ask is how do I find out about my core values. Read on and I’ll share what I’ve learned with you.

Let’s start with my new favorite word.

I love words. Sometimes the words live a little bit in the world of jargon. And, this is one of those words.

My favorite word is about simplifying what happens in your life and business.

It’s how you get a guiding light for what your firm is all about. The word is minessence.

Minessence is all about making the complicated simple. It’s really what I hope you’re doing in your practice with your clients. I’m going to try to do the same with you in this blog post.

Think about all of the things that go into your values.

Too often we start down the road of mission and vision and we haven’t started at the beginning. In my world, the beginning is all about understanding the values that drive your life.

We have a process where we help people like you get very clear on their values. I find this extraordinarily useful both in my own life and the lives of the clients I work with. It’s where we always start if we’re going to create something that’s useful and lasting.

Do you have a system that will allow you to figure out what’s important in your life?

My friends at the Minessence Group have a wonderful saying. It’s “Unfolding Meaning Through Values.” This is a great starting place. It’s a systematized process that allows you to answer a few questions and then think about the values that are important in your life.

Once we have the raw material that are your values we take time to have an in-depth conversation about what drives you, excites you and makes you want to get up in the morning.

We talk about the values that move you forward and those that hold you back. It’s important that we combine both the values that make you want to get up in the morning and the values that scare the heck out of you.

When we look at both, we make sure values that could hold you back don’t. When we’ve put the values to bed that don’t serve you, we then have the time and mind space to focus on the values that drive you forward. The values that drive you forward make you into a world-class provider of services for your clients.

People in your firm need to be clear about what you and your firm’s values are.

When you’ve identified the values that rule your life you’re now in a great position to work on the mission and vision you have for your firm. You can share information with your staff about what’s really important.

Your staff now gets the opportunity to join your vision for what your firm can be. You might even find that a staff member or two decides that where you want to go isn’t the same place they do. When you allow your staff to opt in or out you’re building a firm that strongly identifies and helps clients live the values you believe are important.

Your clients get to opt in or out.

I bet you’ve had clients that just never seemed to mesh with what you’re trying to do. I also bet that those clients take up an inordinate amount of your time.

Wouldn’t it be nice if your clients had a way to opt in to your firm, just like your staff does? You’ll find that being clear about what’s important to you is something your clients will love. Yes, you’ll lose a few along the way. More importantly, the clients that stay with you will know why they love your firm and what your firm does that they really value.

It’s all about opting in and not adjusting what you believe.

This is the key. Once you understand your values, you’re going to find out it’s all about opt in, not just show up and hope. This means that when you’re clear about your values both staff and clients will know what you’re all about. It means that you’ll get the right clients and those you shouldn’t serve will go someplace else.

The good news is that there’s always plenty of clients to serve. It’s finding the right ones that keep you excited and not causing burnout that’s important.

I would love to talk with you about our values process. It’s something I hold dear to my heart. Click on the button below to choose a date and time that works best for you. I can promise you that the time we spend together will be worthwhile.


Topics: mission, Creating Value, values, goal mapping

Posts by Tag

See all

Subscribe Here!