Change is hard and nobody likes it… but if you want progress, change is necessary. What if I told you that change doesn’t have to be hard? And that there is a way that you can help people not only make change but like doing as well?

So here are two proven ways to make any change easier! Learn about one of behavioral economics principle and just one simple question you should ask yourself to make change easier. Watch this short 4 minutes video and make some changes in your life and business.


Oh sure you would agree that change is hard. You don’t like change or employees don’t like change and neither do your customers. What if I told you that change doesn’t have to be this way and then this video is going to learn two ways that you can help people not only change but like doing as well. So let’s get going. Hi, my name is Josh Patrick and I’m the founder here at the sustainable business and sometimes refer to myself as a change master. So we’re gonna start today with what I call behavioral economics and I don’t call it is what it’s called. Know we are hard wired not to like change and it goes back to eons ago that we’re hard wired not to like change, you know, and people like to think, well gee, we’re rational and it’s rational for us to do some changes… When the truth is – it’s not. You know,

we are not rational beings and that’s the reason the change is hard.

Do some change where the truth is it’s not. You know, we’re not rational beings and that’s the reason that changed .

Now we know that change has to happen. In fact, change happens around us all the time. We just don’t want that change to involve us. So here’s something I want you to do when it comes to change, because too many people, too many times people will put too much effort into a gigantic i change project, and because there’s so much in there and maybe the project is not right, you’re not going to stop. So here’s your new mantra I  want you to use. I want you to

use the mantra: Fail fast, fail cheap.

Now the truth is released. I think this is the truth. Small experiments are where it’s at. You know when you’re doing a small experiment, if it doesn’t work, it’s really not hard to stop. But if you take several small experiments and you combine them together, it becomes a big experiment. And when you would do a big experiment, that becomes a really difficult to stop. So,

When you’re doing your small experiments, if it works, keep doing it. If it doesn’t work, it’s easy to stop.

So this keeps you away from the behavioral economics principal of what it’s called, sunk costs and sunk costs is just something that the more for you put in, the hardest for you is to stop. So here’s the magic question for you, and I like to use this whenever I’m talking about change: ” What would happen if…?”. If you ask that question about what’s going on in your life and you just say: “What would happen if I stopped doing this …?”; “What would happen if I made this small change…?”; ” What would happen if the small changes and they keep doing it…?” Now, when you do “What would happen if…” what happens is you’re creating a positive expectation and you’re focusing on what works. Now, here’s the challenge with this is that we tend to focus on the negative.

We don’t tend to focus on the positive and too often we focus on what doesn’t work and that’s where change gets hard. If we focus on what’s working already, when we make small improvements in what’s working is likely that changed is going to be more well received than if we focus on not working and try to do a complete pivot. So when we focus out works, life is much easier. So that’s the message I want you to take away with.

Focus on what’s working in your business.

Focus on what’s been working in your life. Focus on what’s working in your relationships. Work on that. Make it better. You’re going to find change a whole lot better. I promise you that it is Josh Patrick. I’m the founder here at a sustainable business. Why don’t you just scroll down, leave a comment, and if you want, I have a program called the Financial Freedom Project, which is about making small changes to help you become financially free for your business. Hey, thanks a lot for stopping by. I hope to see you back here really soon.

Topics: financial freedom, Video, Sustainable Business, business growth, change

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