Today’s video is all about clarity and the things it brings to your life and business. Too often I hear business owners tell me that their people “don’t get it.” All that means to me is your employees aren’t clear about what they’re supposed to do.

Why don’t you watch this video and let me know what you think in the comments below.


Hi. Today, we’re going to talk about something which I think is really important. You may have thought about it or maybe you haven’t thought about it but we’re going to talk about clarity and why clarity is really important in your business, and what are some of the keys to clarity that you can do that will help make your business better. So, if you want to get things done in your company, it’s going to go a lot faster if everybody’s clear about what they’re trying to accomplish.

Clarity comes in all sorts of flavors which we’re going to talk about as we go through this video today. So, let’s get started. We’ll jump in. But before we do, I’m Josh Patrick. I’m the founder here at AskJoshPatrick. Our purpose is to help you create a sustainable business.

How clarity will help your business

Let’s talk about how clarity is going to help your business become one that’s sustainable. For me, it all starts with values. I hope the same is true for you. You know, if you don’t have clear core values, it’s almost impossible to create corporate clarity and here’s why.

You know, people think your company has values. People know your company has a culture. And the fact is, unless you’ve communicated what that is, everybody’s going to have their own idea of what the right culture is and what you’re trying to accomplish with your company.

Wouldn’t it make more sense if you were the one who said, “Here’s what’s important for us. Here’s why it’s important for us. And here’s some clarifying statements about what’s important for us.” That’s a start.

Start with your personal values.

Now, the place you need to start, in my opinion, and the one that’s going to provide you really high value is start with your own personal values. And from your own personal values say, “What about my personal values do I need to have in my company?”

You know, for me, two of my personal values are personal responsibility and simplification. When I do those things well, its pretty clear, the people who work in our company – the people who work with our company as customers are getting high value. So, make sure you tie your personal values in with your corporate values.

When you write this stuff down, write down all the values you can think of. This is a simple way of doing it. Write 15, 20, 25 values and then start crossing them off until you’re left with the three, four or five that really count. Write a clarifying statement around these values and share it with everybody in your company on a regular basis.

Who are your best customers?

Here’s the second thing I want us to think about. Who are our best customers? You know, I’ve got to tell you something, your best customer is not somebody who can fog a mirror. Your best customer is somebody who has the same sort of values that you value in your company and in your personal life.

So, here’s an easy way to figure out who your best customers are. (1) Who are the customers that you love doing business with, are easy to work with and they make you the most money? I want you to write down the names of all these customers. Then, under each of these customers, I want you to write the two, three, four, five, or six things that make them easy to work with and make them your best customers.

Then, I want you to compare all those lists and see what traits they all have in common. And they always have a bunch of traits in common. When you do this, what you’re going to find is you’ve got three, four, or five things that you can communicate to your company, communicate to your sales team, communicate to potential customers about who are the right people for your company and who are the people that you’re meant to serve. Now, this needs to be communicated to your entire company and not just your sales team.

Learn the magic word, no

And there’s one more thing you need to learn here. You need to learn to use the two-word, magic word. And I bet you know what that word is. And I bet it’s a word that you hate to say. Yes, that word is “no”. You have to learn to say the word “no”. You have to say “no” to the wrong people, so you can say “yes” to the right people.

Focus, focus, focus

The next thing, learn about what a “big rock” is. Now, if you’re a fan of Stephen Covey like I am, you know what a “big rock” is. A “big rock” is a quarterly goal that is clear and it can be measured. It has to fit in with your corporate values. It has to be able to move in to power you forward. When this “big rock” is accomplished, will your company be better as a result of doing it? If the answer is no or I don’t know, it’s not the big rock for you to be working on.

You have to know when done is done. You know, I was with a client this week and he said, “We are 90% done with this project, time to move on to another project.” And then I put my hand up, I said, “Wait a minute here, 90% is not done. 90% is 90%. 100% is done – done.” Now, it doesn’t mean you need to get to 100% before you start rolling out whatever that big rock is about. But before you’re done with it and you move on to something else, make sure it’s done – done, 100% and not 90%.

You know, the key with making your “big rocks” work is communication. What does communication do? It leads to clarity. And here’s the three things you can do. You can have a weekly meeting where you review your “big rocks”. You don’t have to review them in-depth if things are going right. What you’re going to do is you’re going to make an issue with it if it’s not being done correctly or there’s a problem with it. You might think about having daily huddles with your team who’s helping you with this “big rock” and say, “Are we on track? Are we off track? Who needs help? And who can provide help?” All good things to do.

And then finally, this is the big key. And, in my opinion, the most important thing about “big rocks” that we call the retrospective. This is where, at the end of the quarter, you look back at the “big rocks” and say, “What did we accomplish? What did we not accomplish? What got in the way? What worked well? And What can we build on to do it better next time?” You know, the whole goal of “big rocks” is to get it done faster to get bigger, to get better all the time. It’s not like we have this end result because there’s never an end result in business.

What happens when you do all these things? It leads to clarity. Clarity is what it’s about.

The key to success……is trust

The final thing that we want to talk about today is building trust. You know, when you have clarity in what you want to do, it’s easy to build trust. You’re going to know that you’re the right things, people are on the same page, going in the same direction.

You know, clarity, for me, at the end of the day, is more about asking questions than it is about giving the answers. If I ask a good question, I’m going to get a great answer. And what I’ve learned is that from questions comes clarity. From statements, the only thing that happens there, it can create confusion. So, learn how to ask great questions, you’re going to be more clear on what you’re doing and that’s where you probably want to go.

Finally, let’s go on to say when you’re shooting for questions, and you’re shooting for clarity, and you’re trying to build trust around a process, you want to peel the onion. You want to ask at least five times – maybe six times, maybe seven times – “why?” What would make this better? How would this make our life better? When you get down to the root cause then you know what you’re trying to accomplish, why you’re trying to accomplish. What will that do? Provide you more clarity.

So, I have an offer for you. One of the things that people find is that they’re really confused in their sales and marketing process and we have a process we call Stage 2 Strategic Marketing which is a strategic way of looking at your marketing and sales process. Now, I’ve written an e-book on this and I think it’s something you would really like. So, why don’t you just click on the button below and we’ll have this strategic marketing e-book which is our Stage 2 Strategic Marketing System on its way to you really fast.

And again, thanks a lot for stopping by today. This is Josh Patrick. You’re at AskJoshPatrick and I hope to see you back here really soon

Topics: mission, Video, Sustainable Business, Uncategorized, vision, clarity

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