We’re in the middle of the biggest pandemic the world has seen since 1918. I know that you’re upset and are having a hard time figuring out what’s next. Me too, I’m also re-thinking a lot about my life.

That’s what happens when we’re in at the middle of an 80 year cycle. In the Book, the Fourth Turning by William Strauss and Neil Howe we learn that every 80 years there is an event that completely changes society.

If we go back 80 years ago, we had the Great Depression and WWII, 80 years before that was the Civil War, 80 years before that was the American and French Revolution and 80 years before that was the Glorious Reveolution. All of these events caused huge societal shifts. I fully expect the same to happen this time around.

Today’s video is about the 80-year cycle and how you can take advantage of the changes and opportunities that are ahead. Oh, and they’ll be a few challenges also.

Transcript

We’re in the middle of the biggest pandemic the world has seen since 1918. I know that you’re upset and are having a hard time figuring out what’s next. Me too, I’m also re-thinking a lot about my life.

Now that’s what happens when we get ourselves in the middle of an 80 year cycle. In the Book, the Fourth Turning by William Strauss and Neil Howe we learn that every 80 years there is an event that completely changes society.

Now if we go back 80 years ago, we had the Great Depression and WWII, 80 years before that was the Civil War, 80 years before that was the American and French Revolution and 80 years before that was the English Glorious Revolution. All of these events caused huge societal shifts. I fully expect the same to happen this time around also.

Today’s video is about that 80 year cycle and how you can take advantage of the changes and opportunities that are ahead.

Oh, and you’ve probably have guessed this by now, they’ll be a few challenges along the way also.

Now the first thing we need is a framework for where we are.

  1. So I want you to understand where are we now.
  2. Second thing I want to do, is I want to know what to do now that our world is turned upside down. Now that’s around small experiments and failing fast and failing cheap. I talked about this a lot, but the truth is, we don’t really know what the future is. We have a lot of fear going around society. We have a lot of people pretending that fear shouldn’t exist in the first place, but the fact is, our businesses are going to be significantly different when we come out of this than when we went into it.
  3. You know we don’t have a good idea, what actions we need to be taking, and that’s because we’re still in the process of this real upset we call ending and we don’t even have a sense for what we’re going to experiment on the other side, so really that’s going to be dependent on what happens with the health sort of things in our country.
  4. Now the fortunate thing is, we’ve been there before and history can become our guide.

And the other fortunate thing is, which is really really important, and the most thing I want you to understand about this 80 year cycle that is, that we have a system for managing change and that system has four parts.

  1. Part one, anticipation, that’s when you’re anticipating something is going to change but it hasn’t yet. Now if we had been paying attention in January and February we would have been anticipating that there’s a pandemic coming down the pipe and we should be thinking about how we’re gonna deal with it.
  2. Second thing that we get to when we go over system for managing change is, we go through the ending. Well most of the time, when anything happens, there’s something that’s relatively fast and quick. I mean let’s say we’re getting a divorce that’s a major change in our life. Well that’s likely gonna from the time we start ending to the end it’s probably six months to a year loss of a spouse could be the same, selling a business could be a couple of years but it’s usually not especially long. This ending is probably going to go for two or three years because we really don’t know what the end is gonna be until we have some way of dealing with the coronavirus.
  3. Now the third thing that happens is what we call passage. Now this is the really messy part of change that happens in a major change in your life. Now we’re all gonna go through a passage and we’re all gonna have a hard time getting there, because we really don’t know, what the new normal is gonna look like, nor do we know what the challenges are that we’re get through passage or it’s gonna kinda be looking like, yes we can go off this direction and this direction and this direction and that direction and that direction. But the truth is, we’re not really sure where we’re gonna end up.
  4. And finally which could be three to four, five six years down the road, we’re gonna be into a new normal.

Now the things you’re likely concerned about.

  1. And what I bet is true for you, is you’re concerned about losing your business. Now a couple of weeks ago we did a disaster on, a video on disaster planning and the coronavirus. We also did another one on scenario planning. I’m going to encourage you to go back and take a look at those videos, they’re really really important, because they’re gonna give you a methodology for going through looking at the different scenarios, you could have in your life.
  2. For some of us, we’re really concerned about losing our living. Now when I look at the restaurant business and my history is I come from the food service business, is I’m looking at it and I’m saying, I don’t know how restaurants are gonna survive. If we can open up with 25 or 50% of the seats that we had before and we have to do this for 18 months until we have a virus vaccine, how do you stay in business? I mean you depend on having your 70 or 80% full restaurant and on the weekends you need to be close to 100%. You can’t do that and make your restaurant work. So many of us are gonna be losing your living, we’re gonna have to reinvent who we are, how we make a living and what we do.
  3. Now the third thing I’m gonna bet some of you are concerned about, which would make a lot of sense and if I was still in the food service and vending business I would really be concerned about this and that’s going bankrupt. And if we think we’re gonna be going down the road and going bankrupt, please go back and look at the video I did on disaster planning, ’cause I talk to you about what I call turn around planning stuff and that’s what you need to be doing, in this time.

So here are some three things that you must, be willing to do, or I hope you’ll be willing to do.

  1. Number one, download our free infographic on the stages of transition. This will give you a nice graphic to look at and you can start seeing the visual of what we’re going through as a society and as a world.
  2. Number two, I want you to think about what the ending is gonna mean for you, and your business. Now for some of us, it’s not gonna be that big of a deal, for some of us it’s gonna be some huge opportunities because there will never be a better time to buy a businesses coming up right now. And for still others of us, we’re gonna have to think about how do we close our business on and move on with our life and get back to some sort of normality.
  3. And number three and this is really important. Do scenario plans to make sure you know where your business needs to head and what you need to do to get your business there.

So here’s what I want you to do, I want you to end being confused about where we are now and move to having a clear understanding of what’s next and how to get through it. Following those four stages of transition is gonna really help you a huge amount with doing that.

And if you’re interested, I would be glad to have a short conversation with you about the changes we’re going through and if you’re not ready for that conversation yet, make sure you download our free infographic on the four stages of transition. It will help you understand what’s going on in your world now and what stage we’re at.

So this is Josh Patrick. You’re at the sustainable business. Thanks a lot for stopping by, I hope to see you back here really soon.

Topics: Video, Sustainable Business, managing change, scenario plans, four stages of transition, stages of transition, system for managing change, 80 year demographic cycle

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