If I was to ask you if you want to have a successful business, you would look at me like I’m crazy and say, yes, of course I do.
Here’s the rub. In order for you to have a successful business, both personally and financially you have to think a little counter intuitively about your business. You need to love your business more than you love the money from the business. Those business owners I’ve seen who focus on the money, rarely see it even close to the amounts they want. On the other hand, those who focus on the business often see more money than they ever thought possible.
If I was to ask you if you want to have a successful business, you're gonna look at me like I'm crazy and say, "Yeah! Yes, of course I want a successful business."
Well, here's the rub. In order for you to have a successful business, both personally and financially you have to think a little counter intuitively about your business. You need to love your business more than you love the money from the business. Those business owners I've seen who focus on the money, rarely see it even close to the amounts they want. On the other hand, those who focus on the business often see more money than they ever thought possible.
Here's where the problem of belief steps in. Too often we're taught the purpose of a business is to make a profit. It's not. Profit is a result. I first read that from peter Drucker probably 35 years ago in his great book, "Management". I don't know where it is, but I think it's in the very beginning. He basically says, "The purpose of a business is to create a customer, profit is a result of doing your business well." So love your business and what you do is the purpose of your business.
When you buy into profit being the purpose of your business and you don't have the profits you think you deserve, you're gonna feel inferior and that leads to poor motivation and results on your part. It's something that just happens. When we're not getting results from our business that we think we should get, whether it's from the business itself or the amount of money our business makes, we are gonna start feeling inferior because when we look around and look at others and say, "Wow, they're doing well. How come I'm not?"
I certainly understand how difficult it is to create an economically successful business. For years I tried to do this and I focused on the wrong things and got the results I didn't want. I was focusing on profit. I wasn't focusing on keeping customers happy. It only turned around when I started focusing on the right stuff; creating customers and making sure they were delighted with this work that we did. It took me years to figure this out. It doesn't have to be the same for you.
So here's what I want you to do.
- Number one, I want you to take all of your focus and point it laser like towards what your customers want and only on what your customers want. If you do this, and you price what you're doing properly, profits are gonna come and they're gonna come in larger numbers than you really thought it was going to ever happen.
- Number two, I want you to change your world view about what the purpose of your business is. I want you to realize the money you get from your business as a result of doing right things that your customers want and need. it's not the profit that's the purpose, it's what you're doing to create a great business and solve problems for your customers.
- Number three, now have the focus and mindset you need to create a business your customers will love and never leave. Oh, and there's a side note. They'll pay you the money you need to have a fabulous lifestyle and fill all four buckets of profit.
So I'd love to have a conversation with you about focusing on your customers and how this can affect your bottom line. So feel free contacting me at firstname.lastname@example.org to set up a time to talk. In the meantime, if you're not ready to talk, DOWNLOAD our free eBook on Relationships & Roles in your business. This eBook will surprise you and help you learn that you're likely doing the wrong things in your business to have it become economically and personally sustainable.
And while you're at it, scroll down and let me know what you think about changing your mindset about what your customers want. Hey, this is Josh Patrick.
You're at the sustainable business. Thanks a lot for stopping by. I hope to see you back here really soon.